About Me
My career spans nearly 20 years and three countries. I started as a copywriter in a creative agency in London before moving in-house where I was able to use my natural analytical and strategic strengths to influence wider business objectives. As I progressed into leadership roles, I built copy teams, managed stakeholders, and shaped the vision for brand and marketing communications within international organisations in Barcelona and Amsterdam.
Now a freelancer and back in the UK, I focus on what I love most: helping businesses and brands communicate consistently well through tone of voice development, strategic communications and copy quality support - always using data and insights to make informed decisions.
I help organisations create compelling messaging and engage their audiences through effective copywriting and strategic communications.
How can I help you?
Copywriting & Content Writing
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Crafting engaging and persuasive copy for various platforms (email, web, print, social media).
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Developing tailored content that aligns with brand voice and messaging.
Copy Quality
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Evaluating existing copy for clarity, consistency, and effectiveness.
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Providing feedback and actionable. recommendations for improvement.
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Framework development that enables tangible quality assessment, identifies improvement needs and enables business reporting.
Tone of Voice
Strategic Communications
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Defining tone of voice (ToV).
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Creating ToV guides to include writing tips and examples of application.
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Framework for adaptation that tangibly shows how ToV applies to different scenarios and audience segments.
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Defining key differentiators and relevant messaging.
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Articulating brand Values, Mission, Vision and Value Proposition.
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Brand storytelling.
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Product positioning.
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Content ideation and creation.
Process & Operations
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Helping to articulate and refine challenging briefs for clarity and focus.
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Providing operational support to facilitate team efficiency, streamline communications and maintain copy quality throughout project lifecycles.
Strategic Storytelling
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Identifying market opportunities and refining narratives to effectively communicate competitive advantages and long-term vision.
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Crafting compelling and persuasive pitch decks that highlight business differentiators and growth potential.
Here's what my clients have to say
